The most fundamental need of our souls is unconditional love. HINA exists to nourish the soul of humanity with love. Through exclusive, unique offerings of jewelry, luxury experiences, art, books, and leather goods crafted from the finest materials, artistry, and craftsmanship, HINA evokes the delight from within and fosters love and unity.
HINA is the goddess of the moon in Hawaiian and Polynesian culture. HINA means fragrance in the Arabic language and sunshine in Japanese. HINA is an ancient plant-based ink and pre-wedding-day festival that has been celebrated for centuries to bless the newlywed and their marriage. HINA is a blessed name often associated with beauty, grace, and light.
HINA is chosen to be love.

founder of hina
hina cao
Hina Cao is our founder. She created HINA to inspire the deepest luxury of humanity and bless humanity continuously long after her life ends.
Hina's life is a miracle at birth, the impossible made possible. Because of that, she feels her life is chosen by God for His highest purpose. In essence, Hina is a simple, happy, spiritual being who loves and enjoys life fully.
She feels blessed and fortunate beyond measure because of the unconditional and pure love from her parents: Mother, Father, Aunt, and Uncle. As Hina shares, "I have the best parents in the universe."
Because of their love and God's love, she is able to share the immeasurable and purest love she received with the world through her book, Five Keys of Self Love, which has become the cornerstone of HINA.
HINA, as a luxury brand, is a natural extension of Hina's life. She is a luxury influencer, award-winning artist, poet, best-selling author, serial entrepreneur, investor, and humanitarian. She has spoken at the United Nations and has a Master of Architecture from Rhode Island School of Design. Her other companies include Relizon and Weallth. IG: @hina.cao


global leader of
deep luxury
HINA is a global leader of deep luxury. Deep luxury is beyond opulence. We define it as the ineffable beauty, the unconditional love, the priceless values, the extraordinary wealth, the holistic wellness, and the timeless experiences.
Warren Buffett said, "True luxury is doing what you love every day with people you love and love you." That aligns with HINA. We value integrity, authenticity, love, and grace. HINA is prestige.
essence of HINA
Enjoyment
The essence of life is enjoyment. Let HINA's art of living bring new dimensions of magic, joy, love, wellness, adventure, and wealth to your life every day.

Need help?
Frequently Asked Questions
Order
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.